More than a third of black people older than 25 have never been married, even though they say they would like to be.
Black professional women, in particular, struggle to marry, continuing a trend that has been true for years: Back in 2009, ABC News reported that 70% of black professional women were unmarried.
“They spend the most time reaching out and expressing interest, but do not hear back from the people on the other end.”Race plays a significant role in a person’s success on an online dating site, as data repeatedly shows.
When OKCupid analyzed its own data, it found that black men and women get fewer responses than their counterparts from other ethnic groups. Last year, data from Facebook’s dating app, Are You Interested, showed exactly the same result: The odds on online dating sites are consistently stacked against black users.
Online daters tend to fill in the information gaps with positive qualities in a potential partner; on the other hand, everyone wants to make the self appear as attractive as possible to potential dates by exaggerating the self desirable traits. There are gender differences in both preference and messaging behavior on online dating sites.
Could technology help to improve the marriage prospects for black professionals?
Raissa Tona and Wale Ayeni, recent graduates of Dartmouth’s Tuck School of Business, believe so.
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